By Alireza Faed
This thesis addresses the problem of shopper lawsuits within the context of purchaser dating administration (CRM). After a comprehensive survey of the present literature on CRM, the thesis describes the improvement of a brand new clever CRM (I-CRM) framework, which integrates text analytics, variety mapping, SPSS, structural equation modeling, and linear and fuzzy techniques. This new method, not like earlier ones, is capable of handle customer lawsuits with appreciate to varied variables, hence permitting corporations to discover their key shoppers and key court cases, and to deal with and supply approach to the most important proceedings of the main clients, consequently selling enterprise improvement. The thesis additionally describes the profitable program of the strategy to a real-world case, represented by means of the immeasurable truck drivers proceedings on the Fremantle port in Western Australia.
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses) by Alireza Faed